الأحد، 23 فبراير 2014

Customer engagement through online video marketing

An important rule to remember when engaging in social media is that you need to engage with your target audience before you try to sell to them. Facebook, Twitter and Google+ are not platforms for direct sales. A very rough rule when creating a social media strategy is 80% engagement, 20% sales. The same rules apply for online video marketing.

The temptation for all online video marketing is to use all videos as ‘commercials'. The logic used is that, because the business produces so little video, it needs to have the maximum impact. Online video is costly, the argument continues, so it needs to be used as a direct advert.

The truth is any online video needs to have maximum impact, but in order to achieve this it needs to be engaging, have compelling content, and add value for the person watching it. Commercials are the things they switch over from when watching TV or skip when on YouTube.

Additionally , web video production is perhaps not as costly as some think. Costs are probably the same as the professional design and print of promotional marketing material, or the cost of a series of press or trade adverts. Web video is however much more measurable; you can see who is watching, and for how long. A business can use the results to drive further marketing activity.

Effective engagement through online video marketing

There are many ways you can use web video to increase customer engagement, and this can be achieved through either content or presentation. Videos that add value to the consumer will immediately begin to engage. The video could feature reviews of products, tips on making the most of those products or after-sales advice. This is the type of video that will be watched regularly, be shared across social platforms or used on blogs and forums. Without selling anything directly, the video will have a long-term benefit for the company}.

Engagement can also be created through the style of the video. An engaging or humorous presentation from an enthusiast who clearly knows what they are talking about is also more likely to be shared than a ‘commercial'. Viewers are not looking for Hollywood style production values either, and this means you can use the video budget to produce a series of shorter, rougher videos than a longer over-produced one. You are immediately gaining more marketing collateral and more opportunities for that all important engagement.

Find the related info about Videos through the Ready videos for local business

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