An important rule to
remember when engaging in social media is that you need to engage with your
target audience before you try to sell to them. Facebook, Twitter and Google+
are not platforms for direct sales. A very rough rule when creating a social
media strategy is 80% engagement, 20% sales. The same rules apply for online
video marketing.
The temptation for all online video marketing is to use
all videos as ‘commercials'. The logic used is that, because the business
produces so little video, it needs to have the maximum impact. Online video is
costly, the argument continues, so it needs to be used as a direct
advert.
The truth is any online video needs to have maximum impact, but
in order to achieve this it needs to be engaging, have compelling content, and
add value for the person watching it. Commercials are the things they switch
over from when watching TV or skip when on YouTube.
Additionally , web
video production is perhaps not as costly as some think. Costs are probably the
same as the professional design and print of promotional marketing material, or
the cost of a series of press or trade adverts. Web video is however much more
measurable; you can see who is watching, and for how long. A business can use
the results to drive further marketing activity.
Effective engagement
through online video marketing
There are many ways you can use web
video to increase customer engagement, and this can be achieved through either
content or presentation. Videos that add value to the consumer will immediately
begin to engage. The video could feature reviews of products, tips on making the
most of those products or after-sales advice. This is the type of video that
will be watched regularly, be shared across social platforms or used on blogs
and forums. Without selling anything directly, the video will have a long-term
benefit for the company}.
Engagement can also be created through the
style of the video. An engaging or humorous presentation from an enthusiast who
clearly knows what they are talking about is also more likely to be shared than
a ‘commercial'. Viewers are not looking for Hollywood style production values
either, and this means you can use the video budget to produce a series of
shorter, rougher videos than a longer over-produced one. You are immediately
gaining more marketing collateral and more opportunities for that all important
engagement.
Find the related info about Videos through the Ready videos for local business
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